Straight answers on AI calling, WhatsApp and lead qualification in India

Yes. Branofy syncs 99acres and MagicBricks leads alongside Meta and Google Ads, and calls each one within 10 seconds of it reaching Branofy. The only delay is how quickly the portal itself releases the lead.

Once a portal lead arrives, it is handled like any other lead: called, qualified and scored straight away, with the source recorded so you can compare portals against your ads.

Before you count on instant calls, ask your portal account manager what real-time lead delivery your package includes.

Partly. We set up the screening questions however you want, for example whether the caller is buying for themselves, their budget, preferred configuration, location and timeline. Answers that point to a broker or channel partner are flagged on the lead.

No script catches every broker, because some answer exactly like buyers. What the AI does reliably is ask every lead the same questions, so your team sees a HOT, WARM or COLD score with the reasons, instead of finding out on the fifth call.

Flagged leads can be tagged and assigned separately rather than deleted, which matters if you work with channel partners on purpose.

Yes, when you call people who have enquired with you and agreed to be contacted. In India, commercial calls are governed by TRAI's Telecom Commercial Communications Customer Preference Regulations, and the same rules apply whether a person or an AI places the call.

The rules that matter most: numbers on the National Do Not Call registry (DND) must not receive promotional calls they have not agreed to, and TRAI sets permitted number series and calling hours. These change often, so check the current rules with your telecom provider.

A call to someone who filled in your form a few seconds ago is a response to their own request, which is the clearest position you can be in. Keep the consent line on your forms, and never load purchased or scraped number lists into an AI dialler.

Yes. Branofy's voice agents use Sarvam AI's speech models, built for Indian languages including Kannada and Tamil, and they switch language when the caller does.

Many callers start in English and move to Kannada, Tamil or Hindi once they relax. The agent follows them instead of forcing one language for the whole call.

Accuracy matters most on locality names, project names and prices, so test those specifically rather than general conversation.

Partly. Sending qualified leads back to Meta through the Conversions API (CAPI) usually lowers your cost per qualified lead. Your raw cost per lead may stay the same or even rise.

Without CAPI, Meta optimises for form fills, and the cheapest form fills are often the least serious. With CAPI, Meta learns which leads your team marks as qualified and looks for more people like them.

Meta needs a steady flow of these events to learn, so results build over a few weeks and depend on your lead volume. Meta CAPI is included on Platform Pro.

No. Branofy adds ₹0 markup to WhatsApp messages. You pay Meta's rate directly: as per Meta's pricing, that is ₹0.8631 per marketing message in India before GST (effective 1 January 2026).

Meta charges per message by category, so utility and authentication messages are billed at different rates from marketing messages. Meta bills these charges directly to your WhatsApp Business account; your Branofy plan covers the platform, AI replies and broadcasts.

Meta revises its rates from time to time, and its current rate card is the source to check.

Partly. AI calling usually costs less per site visit at the first-call stage, because it calls every lead within 10 seconds at any hour. It does not replace the people who run the visit and close the sale.

Work out your own figure: cost per site visit is the monthly cost of first-response calling divided by the site visits booked that month. For telecallers, count salaries, incentives, phones, calling plans and supervision. For Branofy, the Pre-Sale Agent starts at ₹4,000 a month with 1,000 calling minutes, ₹4 per minute beyond that, and unanswered calls are free.

The bigger difference is usually in the visits booked, because leads called within seconds, at night and on Sundays book more visits than leads called the next afternoon. Compare both on the same leads for a month before you decide.

No. You do not pay for unanswered calls; they do not use your calling minutes.

Each Pre-Sale Agent plan includes a monthly bundle of minutes, 1,000 on Starter and 3,000 on Pro, with top-ups at ₹4 per minute on Starter and ₹3 on Pro. Minutes expire at the end of the billing month and do not roll over.

Yes, your sales team can work in it together: Platform Starter includes 5 team seats and Platform Pro includes 10. Extra seats are ₹299 a month each.

Plans are priced per workspace, not per user, so seats are included rather than multiplied by headcount. Most CRMs charge ₹400–₹800 per user per month. Contacts are unlimited on both plans.

No, Branofy is not right for every business. It pays off when ads or property portals bring you new enquiries every day and slow follow-up is costing you sales.

If you get a handful of leads a week, a person calling them back quickly costs less. If customers buy through online checkout with no sales conversation, a pre-sales agent has little to do.

It is also the wrong tool for cold-calling purchased or scraped number lists. It is designed to respond to people who asked to hear from you.